NON-PRIME AUTOMOTIVE IS A DIFFERENT BUSINESS
TYME Dealer Solutions Are The Experts Who Built the System
"We provide the leads, training, and sales systems dealerships use to dominate the subprime market."
Better leads. Proven systems. Industry-leading coaching. Real results.
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THE MISSION
Our mission is simple: help dealerships grow and dominate the non-prime market.
Most dealers struggle with subprime because they lack the right systems, leads, and training.
TYME Dealer Solutions changes that.
Better leads. Proven systems. Industry-leading coaching. Real dealership growth
Proven non-prime selling system
Industry-leading training and coaching
More approvals, more funded deals, more growth
Hi, I’m Justin Frank
I’ve spent over 20 years leading the shift to online automotive sales and building high-performance finance teams across Canada.
When I say I wrote the book on subprime, I mean it.
The Blueprint to Success (written 2017) has become the go-to guide for mastering modern auto finance and pioneered the online sales era.
Now, I’m focused on building sales teams. One that is built on structure, ethics, and results. You commit me on growth, I'll give you everything I got!
Scaled operations at a dealer group from $300K to $1.8M per month in just 14 months.
Trained and developed over 400 high-performing sales professionals.
Engineered revolutionary sales technology that reshaped how dealerships sell and finance vehicles.
PROVEN SUBPRIME SYSTEM
3 PILLARS FOR SUCCESS
Leads
High-intent, inbound demand across multiple verticals. No chasing. No guessing. Just real opportunities, every day.
Technology
A purpose-built selling system that controls the process, tracks every move, and eliminates chaos so nothing falls through the cracks.
Training
A full subprime video academy that turns operators into experts. Structured, repeatable, and proven to perform at scale.
WE HAVE WORKED OVER 4 MILLION IN LEADS
No one has worked more leads, closed more deals on leads or trained more agents on working leads than our team.
We know what works and cracked the code on leads that convert
Leads are generated to convert. Our team is closing the same leads at 15%
Every lead is generated off a video ad with a clear message for a high intent buyer. No confusion
Instead of just vehicle type, we get brand, colors, options and accessory add ons.
Over 85% contact rate if they are worked properly
No bad credit targeting. Videos are targeting prime or top tier subprime.
Better leads = Better approvals = More deals
TRUCK LEAD FORM
AD EXAMPLES
4 DIFFERENT LEAD TYPES
Structure, support, and real earning potential. Everything you need to win, nothing that holds you back.
Auto Loans
High-intent vehicle buyers looking for fast approvals, clear payments, and a smooth path to delivery.
Lifted Truck Loans
Enthusiasts seeking specialty trucks, upgrades, and higher-ticket deals that require precise structuring.
Powersports Loans
Buyers ready to finance quads, sleds, side-by-sides, and toys with flexible approvals and strong intent.
Trailer Loans
Clients financing utility, cargo, RV, and specialty trailers with clear needs and strong buying signals..
THIS IS NOT A CRM. THIS IS A TECHNOLOGY BASED SELLING SYSTEM
Speed to lead - Within 30 seconds of them applying you will have the lead in your system, opening email sent, opening text sent and call connected directly to your client.
Data Protection - Every lead worked in a central system.
Automated Follow Up - Every lead is followed up automatically for you so no leads goes unsold
Automations - internal automations for every step to streamline your process
Proven Sales Process Embedded - You will have the most effective sales process built in for your team
All CRM capabilities that is designed for working leads at a high level
THE ONLY SUBPRIME TRAINING
PLATFORM IN THE WORLDR
Live sales bootcamp training footage
These exact videos trained over 100 agents
These exact videos scaled a group for 300k to 1.8 million a month
8 Courses, 65 chapters, interactive works books and an online training platform
15 scripts, 200 text templates, sales flow charts, theory and everything else you need
Meet the Team of Experts
OUR TEAM HAS DONE EVERY POSITION AND KNOW HOW TO CONVERT
OUR MISSION IS FOR YOU TO WIN
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Justin Frank
President
26 years non prime sales experience at a high level
41 units in a month on leads as a sales person
Sold more vehicles than every account manager at ever lead provider combined
Trained over 400 sales agents on working leads
Trained the 5 biggest non prime teams in Canada
Vaughn Krogman
VP of Sales
Corporate Sales & F&I Trainer – Managed and trained a team of 45+ staff
Non-Prime Sales Specialist – 17 years high-level subprime sales experience.
Operations Management – Supported operations within a large auto group
Top Sales Performance – 43 units sold in one month from leads
Corporate Finance – Experience across 6 major dealer groups
Corey Firth
VP of Finance
15+ years in the automotive industry as a salesperson to top level management
150+ vehicle sales annually for a decade as a salesperson
Non-prime finance specialist, generating $2.5M+ in finance gross over 5 years.
Proven sales leader, managing and training large, high-performing dealership teams.
5+ years in automotive tech startups, focused on lead generation and digital customer acquisition
Curtis Albright
VP of Marketing
Specialist In Dealer Lead Generation Across The Country
Managed Over 5 Million In Meta Ad Spend
Generated Over 100,000 Full Credit Applications
Focused On Lower Cost Per Lead While Improving Application Quality
Professional Videographer Backed By A High Level Editing Team
HOW TO BUILD FUTURE LEADERS
If you want strong leaders, you have to build them. Great dealerships create environments where people take ownership, lead by example, and continuously improve their skills. Strong leaders are people who:
• Take responsibility instead of making excuses
• Lead by example
• Focus on long-term skill development
• Stay coachable, driven, and hungry to grow
Create this culture, and leadership will follow.
Failure is the Road to Success
Failure isn’t the opposite of success. It’s part of it. Every setback, rejection, and lesson builds the discipline and mindset needed to win. The best in the world don’t avoid failure, they embrace it, learn from it, and use it as fuel to grow.
You don’t lose . You win, or you learn.
You Need to Close
Closing is what drives everything forward. The rent, the lights, the marketing, the team, the growth. Nothing happens until a deal closes. This isn’t about pressure or pushy tactics; it’s about commitment, focus, and pride in finishing what you start.
At the end of the day, closers make it happen.
They show up when others slow down, they push when others pause, and they finish strong because they know every deal moves the entire company forward.
The Close isn’t the end. It’s the impact point where effort becomes success.
TYME Subprime Academy
Online Training Platform
Transform your sales career with our 8-course, 65-chapter online academy designed for modern automotive professionals. Learn how to dominate subprime, close with confidence, and develop the mindset of a top performer. All from anywhere, on your schedule.
The Proven Training Framework
65 chapters of real-world automotive sales training
Covers subprime, prime, closing, mindset & more
Built-in scripts, wordtracks & video modules
Designed to take you from entry-level to expert
Exclusive Academy Access
Lifetime access to all courses & updates
Downloadable workbooks & assessments
Access to private coaching community
Certification upon completion
Special Offer
limited-time promotion
Zero Cost To Dealer Clients
Original Price: $2,997
Choose Your Plan
We Are Motivated to Work with Dealers That Want to Grow.
"I want 25 leads to start" Will not get our help
MINIMUM PACKAGE
$150 / Lead
100 leads minimum to start
CRM integration
All sales process
All 150 text templates
Full access to our team
No contracts - cancel anytime
STARTER PACKAGE
starter package
$130 / Lead
300 leads minimum to start
Access to our conversion CRM
Access to our delivery drivers
Access to inventory network
All minimum package features
Hands on training with team
Money back guarantee
No contracts - cancel anytime
enterprise package
$110 / Lead
500 leads minimum to start
All minimum Feautures
All Starter Features
In person training
100% access to our team
100% commitment you win
Access to our call center to process large amounts of leads
No contracts - cancel anytime
Why Work With Us?
Proven Systems
We don’t wing it. every part of our process has been tested and refined. From lead generation to delivery, you’ll follow a proven framework that consistently produces top-tier results.
Career Growth
You’re not stuck in one seat. Our “Staircase to Success” program provides a clear path from entry-level to partnership. No politics, no favoritism, just performance and results..
Full Support
No fighting for leads or waiting on approvals. You get a complete CRM, active marketing support, and backend help so you can focus 100% on closing deals.
Culture
We built a place where hard work and ethics still matter. No toxic dealership drama. Just driven people focused on growth, results, and integrity